DEKALB Brand for Summer Crops

October, 2004 - Monsanto constantly adapts to new challenges in the agricultural sector and try to stay competitive through innovative ideas, tailor made strategies and the development of new technologies and high performance products.

During the past few years, Monsanto managed to develop into the market leader as an integrated input supplier. An input supplier that provide the farmer with integrated solutions for weed control, high yields and easy management as well as excellent products - a true technology company.

	Monsanto showing off the new DEKALB logo. DEKALB is the new brand name which will be used for all summer crops in South Africa from January 2005. From the left: Kobus Lindeque, Area Director, Gert Heyns, Marketing Manager: Seed and Product Manager: Maize; and Magda du Toit, Communication Manager & Oil Seed Product Manager.

Monsanto's success can be contributed to the achievements of the winning products such as CRN 3505, DKC 78 - 15 B, SNK 2551 and DKC 80 - 10 in both the Carnia and the Sensako brands.

Monsanto, however, decided to consolidate the two brands and sell all the summer crops under one brand.

Worldwide Monsanto uses the DEKALB brand for its products. In the coming year (2005) Monsanto in South Africa will also change to the DEKALB brand for all its summer grain products such as maize, soybeans and sunflower.

The excellent products available in the Carnia and Sensako brands will in future be available under the DEKALB brand - still available at the Monsanto representative or at the co-op as in the past. With regard to wheat, wheat will still be sold under the Sensako brand.

	Kobus Lindeque, Area Director Monsanto, with the new DEKALB logo. DEKALB - give wings to your growth

DEKALB will still offer the farmer the best with regard to seed choices. Innovative thoughts, personal service, knowledge and research will be available to the farmer.

Enquiries:
Magda du Toit
Communication Manager & Oil Seed Product Manager
Monsanto
Tel +27 11 790 8254
Fax +27 11 790 8362
Cell +27 82 388 0187
magda.du.toit@monsanto.com
www.monsanto.co.za