In 1990 Monsanto announced the Monsanto Pledge – an undertaking as far as environmental responsibility. Monsanto is now a new company solely devoted to agriculture. A new pledge was developed to help fulfill the company’s promise for sustainable agriculture. This new pledge is made up of the following five elements – dialogue, transparency, sharing, sharing in benefits, and respect.

Monsanto Company has incorporated a marketing tagline, consisting of the word "imagine" with the "ag" highlighted, into its standard logo. This is to convey the message that Monsanto is an innovative, agricultural company that creates relevant solutions for growers, consumers and the environment.

The tagline, Monsanto Imagine, was chosen as a forward-thinking, open and positive way to communicate Monsanto's dedication to the agricultural business. The word 'imagine' is an open invitation for dialogue consistent with The Monsanto Pledge. Highlighting the 'ag' reinforces our position as an innovative agricultural company with unlimited possibilities. The direct simplicity of the concept is user-friendly and translates well across many languages.

Social Responsibility
Monsanto's Social Responsibility Programme has been developed in response to the unique social and economic characteristics of the Southern African region, as well as global issues. The company aims to support projects and programmes that could involve more people in the economy and develops the region in order to ensure that our business, with its substantial investments, prospers.

As an agricultural company, involved in secondary agriculture and therefore part of the food chain, Monsanto supports non-governmental organisations, particularly community based developmental organisations that work to develop practical solutions to the problem of food security, agricultural training, unemployment solutions and environmental issues.

As part of Monsanto South Africa's external corporate social investment strategy, the company has been involved with several initiatives over the past years.

Learn More...

Food Health Hope Foundation: National Agricultural Sales Career Development Event. Currently there are an estimated 300 agricultural-related career opportunities for students to consider. more...   Bothaville - Thusanang: Bothaville, and the surrounding area, is one of the most important hubs when looking at maize production in South Africa. Monsanto, as an agricultural input supplier, is also focusing on this area for growth. more... Ivory Park: National Agricultural Proficiency Award Program -- National Dairy Production - Placement Program. The Agricultural Proficiency Award program recognizes FFA members who excel as agricultural entrepreneurs, employees or volunteers while they gain hands-on career experience. more...   Schools & Studies: National FFA Diversity Training Initiative. Embracing diversity is critical for success. more...